Bijoya is a visionary leader and global entrepreneur with a passion for conscious living and wellness. A Yogini, a devout follower of Ayurveda and an avid traveller having been to more than 50 countries, the world became her classroom, and she learnt how lifestyles and cultures weave the threads of humanity together, creating a tapestry that makes the world one big home.
Bijoya is the Co-Founder of ASHAexperience, an Ayurvedic wellness community in Switzerland. Having supported 100+ patients from Europe, Bijoya bridges the gap between Ayurvedic treatment and modern lifestyle. She is also a catalyst in offering wellness and cure through Ayurveda.

years of professional wisdom

Souls Nurtured and supported

Countries and Cultures explored

Prior to ASHAexperience, Bijoya’s world was diametrically opposite. She worked for two decades in the sphere of luxury fashion as the founder of Fashionmood Complementos, Spain. During her journey, she realised that competition is a part of every industry, but it changes over time. The need for work-life balance was as important to her then and as it is today. She believes that we should take care of ourselves in a way that lasts, no matter what life throws at us.

It is this quest of striking the right chord between life and work that led Bijoya to bring Ayurveda and Yoga together, drawing from her 30 years of life experiences around the world.

Her background in corporate fashion and her knowledge of wellness make her strike the perfect balance between EQ and IQ.


Launched career
in retail fashion
in the UK


Buying Head for Spain, for a
Europeanfashion brand;
embraced Yoga


Entrepreneurial venture in
Spain, delving into the world
of Luxury Fashion.


Founder of an Ayurvedic and
Yogic Wellness Start-up,

Bijoya strives to weave purpose and profit into the fabric of life. Her voice resonated across borders as she stood on various global stages, presenting Koncious Karma – a movement to empower healers, mentors, and therapists. She witnessed the ripples of change that spread far and wide.
Yoga, fitness, meditation and reading about society and gratitude are a way of life for Bijoya. Her greatest joy comes from everyday life on the streets. Amidst the ebb and flow of humanity, she listens to real stories and realises that every voice is a melody and every tale is a symphony of life.
She is a role model for women everywhere, inspiring them to follow their dreams and make a positive impact. And as her name suggests, her life’s purpose is to spread ‘joy’ in the world.